How to drive innovation with simulation

In the last few years, I’ve noticed a new style of online storytelling taking hold. Companies are telling complex stories using videos with simple graphics and an informal approach. Some great examples:

Common Craft
Epipheo Studios
Monday Dots

Monday Dots is one of my favorites because it cuts this simple approach to the core and mostly uses colored “dots” to tell the story. I finally got around to trying my hand at this approach in the video below. I wasn’t totally happy with the result, but it was a good experience. I definitely learned that companies creating these videos are worth what they charge.


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