Upfront CFD and your Cost of Goods Sold

If you keep on doing what you’ve always done, you’ll keep on getting what you’ve always got.
-W.L. Bateman

An amazing number of companies rely on the “build-test-built-test-and-hope” engineering process. An even larger number rely simply on “build-and-hope.”

You know who you are.

  • You are stressed to the max
  • There isn’t enough time in the day
  • “Innovation” left the building decades ago
  • You have to get it right the first time
  • The marketing deadline is looming
  • So, you over-design (sometimes massively)

And (for the most part) the system works. Except that your products are 3x heavier than they could/should be. That’s a 3x material cost savings per widget manufactured. Most people sell thousands to millions of widgets.

What if you could build an extra couple days upfront in your process to optimize out some of that waste with upfront CFD? If you sell 50,000 widgets per year and could remove $10 of material cost per unit, that $500k in unclaimed profit would be worth a couple weeks of upfront CAE in my book.

The economy is tight for your business. So what, same story for everyone. Make some intelligent changes to your COGS with upfront CFD and pass some of that savings on to your customer. Who gets all the business now?

It all sounds good, and it all makes sense. So, why aren’t we doing it? Because it’s not about the math. It’s about human behavior. It’s about tossing the status quo out the door and getting serious about changing your engineering process one engineer at a time. “Build-and hope” is stupid. Change.

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